TikTok Shop Japan Launches – A Golden Opportunity for International Sellers!

Japan is one of the fastest-growing e-commerce markets, where consumers are increasingly embracing shopping via TikTok. With the launch of TikTok Shop Japan, a world of exciting opportunities is opening up for international sellers looking to tap into this highly promising online retail space. In this article, Ezbuy will help you explore the potential benefits and strategies for optimizing the fulfillment process—from inventory management and order processing to shipping and delivery—ensuring a seamless and efficient shopping experience on TikTok Shop Japan!

1. The Global Growth of TikTok Shop

TikTok Shop has rapidly expanded, becoming a significant e-commerce platform in many countries:

• Southeast Asia leads the market with a GMV of $38.2 billion, 8.7 billion products sold, and 1.1 million active stores.
• The United States is also experiencing strong growth, reaching $10.4 billion GMV, with 275,000 stores and 583 million products sold.
• The United Kingdom, while smaller in scale, has achieved $1.5 billion GMV, with 72,000 stores and 146 million products sold.

The growth of TikTok Shop is not only driving sales but also reshaping consumer shopping habits. Through its social commerce model, TikTok Shop seamlessly integrates entertainment with shopping, enabling users to discover and purchase products directly within the app. Between 2021 and 2024, its GMV surged from $1 billion to $33 billion, highlighting its significant impact on the global e-commerce landscape.

A key factor behind TikTok Shop’s success is its livestream shopping and shoppable videos, which boast conversion rates up to 10 times higher than traditional e-commerce methods. Sellers can engage directly with customers, build trust, and encourage swift purchasing decisions.

Compared to traditional e-commerce platforms, TikTok Shop offers several advantages:

• Lower advertising costs by leveraging creative and viral content.
• Direct interaction with customers through livestreams and short videos.
• Influencer marketing power, ensuring products reach the right audience.

With these advantages, TikTok Shop is becoming the go-to choice for international sellers looking to expand their market reach and maximize sales

2. Why Did TikTok Shop Choose Japan as Its Next Market?

First, Japan is one of the largest e-commerce markets in the world, with a total market value reaching $380 billion in 2024 and an expected annual growth rate of 7% from 2024 to 2027. Given this potential, TikTok Shop has selected Japan as its next market and is officially launching in June 2025, offering a major opportunity for international sellers to directly and effectively reach Japanese consumers.

Another key reason is the shift in Japanese consumer shopping habits—they are moving away from traditional e-commerce platforms and increasingly embracing social media-based shopping like TikTok. Japanese shoppers prioritize convenience, enjoy direct interaction with sellers, and tend to make purchases immediately after watching engaging videos. Additionally, as consumers place greater emphasis on product value, international sellers have a chance to penetrate the market with competitive pricing strategies and compelling content. With its unique blend of entertainment and shopping, TikTok Shop is becoming a promising platform for sellers to maximize revenue and build brand recognition in Japan.

Compared to established e-commerce platforms such as Amazon Japan and Rakuten, TikTok Shop is still relatively new in this market. This presents a golden opportunity for international sellers to build their brand early, leverage an emerging platform to reach customers, and avoid intense competition seen on traditional marketplaces.

>>> Read more: How to Successfully Sell in Japan - A Detailed Guide

3. Potential Opportunities for International Sellers on TikTok Shop Japan

3.1 TikTok Shop Introduces a New Sales Model for Sellers

TikTok Shop is not just an e-commerce platform—it is an ecosystem that blends entertainment and shopping. This integration helps sellers reach the right target audience effectively. Japanese consumers not only browse products but also interact directly with sellers, watch visual demonstrations, and experience products in action through videos. This deeper engagement fosters a stronger connection between brands and customers, making purchasing decisions more natural and faster.

3.2 International Sellers Do Not Need Warehouses in Japan

One of the biggest challenges when entering the Japanese market is warehouse management and logistics, but TikTok Shop simplifies this process. International sellers can sell directly from overseas without setting up local warehouses, thanks to fulfillment services and logistics partners. This advantage allows sellers to reduce operating costs, manage inventory flexibly, and scale their businesses without large infrastructure investments in Japan.

3.3 TikTok Shop Enables Direct Market Access for International Sellers

Unlike traditional e-commerce platforms in Japan, which often require sellers to establish local business entities, TikTok Shop welcomes international sellers without the need for Japanese business registration. This eliminates complex legal barriers, allowing sellers to access the Japanese market easily, leverage TikTok's platform strengths, build brand presence, and sell directly to consumers.

3.4 TikTok Shop’s Algorithm Boosts Product Visibility Without Heavy Advertising Costs

One of TikTok Shop’s biggest advantages is its content distribution algorithm, which automatically connects products with potential buyers—without requiring significant advertising investment. Unlike other social media platforms where sellers must spend heavily on ads, TikTok Shop Japan prioritizes creative and engaging content, ensuring products appear organically in users' feeds. This optimizes marketing costs, increases customer reach, and drives more efficient sales growth.

4. What Sellers Need to Do to Start Selling on TikTok Shop Japan

4.1 Setting Up a Proper TikTok Shop Japan Store

To begin selling on TikTok Shop Japan, sellers must register an account, provide business information, and verify their identity. Once registration is complete, they need to set up their store, including:

• Adding products with detailed descriptions, high-quality images, and competitive pricing.
• Configuring payment methods to ensure seamless transactions for customers.
• Setting up shipping options that enhance the shopping experience with convenient delivery methods.

TikTok Shop Japan has specific policies and regulations, so sellers must comply with these rules to avoid violations and ensure smooth business operations.

4.2 Building an Effective Sales Strategy on TikTok Shop Japan

• Choosing the right products for the Japanese market: Sellers must research consumer trends and product demand. Items such as cosmetics, fashion, and smart home appliances have high potential.
• Leveraging TikTok’s algorithm for visibility: Utilizing trending hashtags, posting regularly, and increasing engagement helps products reach the right audience.
• Combining livestream shopping with influencer marketing: Hosting regular livestreams, collaborating with influencers, and offering exclusive promotions can significantly boost sales.
• Launching promotional campaigns to drive purchases: Applying flash sales, discount codes, and bundle deals can increase order value and attract customers.

4.3 Optimizing Fulfillment and Order Management on TikTok Shop Japan

The fulfillment process is essential for ensuring fast and accurate order handling. Sellers can choose to:

• Manage their own warehouse if they have the capability to handle inventory and shipping.
• Use third-party fulfillment services to optimize costs and guarantee timely deliveries.
• Integrate an order management system to track order status, process returns, and enhance customer satisfaction.

By optimizing fulfillment, sellers can minimize errors, speed up deliveries, and improve customer satisfaction, leading to higher sales on TikTok Shop Japan.

5. Ezbuy – The Fulfillment Partner Helping International Sellers Dominate the TikTok Shop Japan Market

Ezbuy provides optimized fulfillment solutions, enabling international sellers to operate efficiently on TikTok Shop Japan. With warehouses strategically located in Tokyo and Osaka, Ezbuy helps sellers store inventory, process orders, and ensure fast deliveries, guaranteeing products reach customers on time. Thanks to its strategic logistics connections, Ezbuy’s warehouses are near Tokyo Port, Narita Airport, and Kansai Airport, significantly reducing domestic and export shipping times.

Ezbuy offers intelligent inventory management through WMS (Warehouse Management System) and OMS (Order Management System), providing real-time reporting and direct integration with TikTok Shop. Sellers can track orders, monitor inventory levels, and handle returns efficiently in real time.

Additionally, Ezbuy ensures professional packaging, meeting TikTok Shop Japan’s strict SLA standards to maintain the highest product quality upon delivery. With flexible shipping services, Ezbuy supports nationwide domestic delivery in Japan, optimizing shipping times to as little as 24–48 hours.

TikTok Shop Japan is creating tremendous opportunities for international sellers, and Ezbuy stands as a trusted fulfillment partner, helping sellers optimize operations, reduce costs, and swiftly dominate the market.

>>> Read more: Announcement: Ezbuy partners with Yahoo! Shopping Japan expanding cross-border e-commerce

We hope this article has provided valuable insights into the potential of TikTok Shop Japan and effective strategies for building a successful business. To help international sellers expand their market reach and maximize revenue, efficient fulfillment management is crucial, ensuring fast and timely order processing and delivery.

If you're looking for a streamlined, cost-effective, and reliable solution, Ezbuy is your go-to partner, enabling you to simplify operations, optimize expenses, and seize the business opportunities that TikTok Shop Japan presents in the near future.

Website: https://ezbuy.jp